NICE Information Service is Korea’s first and largest credit bureau (CB). We process and analyze diverse credit data collected across the financial industry.

Available Credit Data and Differentiators

C-TARGET DMP provides Korea’s broadest credit-information coverage and MyData, along with diverse partner data.

Korea’s First and Largest Credit-Data Ad Tech

  • Identity Data
  • Credit Score
  • Card Data
  • Loan Data
  • Income / Occupation
  • Business Data
  • Vehicle Data
  • Rental Data
  • Real Estate Data
  • Transaction Data
  • Account Data
  • Investment Data
  • Insurance Data
  • Electronic Finance Data
  • Telecom Data

Go beyond inferred interests and behavioral estimates with real individual credit data, enabling more accurate targeting.

Conventional Ad Platforms

Men in their 30s living in Seoul with an interest in finance

  • Based on de-identified user data Behavioral data such as search and browsing history
  • Limited to de-identified or inferred data Inconsistent performance due to limited accuracy
  • Little differentiation in targeting across media platforms

C-TARGET DMP

  • Based on nationwide credit information Credit scores, income, card and loan data, and more
  • Current, verified data Timely data and accurate audience targeting
  • Exclusive data available only from NICE

Introducing C-TARGET DMP

For DA and VA campaigns on major online media, onboard advertising identifiers (ADIDs) to activate NICE credit data for tailored audience targeting.

※ Data obtained through optional consent via NICE Group companies and partners

  1. Targeting Scenario

    Combine credit-data attributes and scores to design a targeting scenario

    • Income
    • Employment
    • Loans
    • Cards
    • Real Estate
    • Vehicles
    • Rentals
    • Sole Proprietor Data

  2. Audience Sizing

    Lookalike Expansion

    Check audience size and availability for each scenario

    Expand to lookalike users when needed

    Target audience
    Core Audience
    Extract ADIDs

  3. Activate Target Audiences

    Onboard ADIDs by media platform and launch campaigns

    • NAVER
    • Facebook
    • Google
    • Instagram
    • kakao
    • YouTube

    ※ Run campaigns for at least 5–10 days after onboarding to measure performance

Case Study — Loan Comparison Platform

To increase non-bank credit-loan volume, we precisely targeted high-intent borrowers and outperformed conventional media targeting

Define Audience Requirements

Select high-intent prospects who meet non-bank credit-loan requirements

  • Credit score of 750 or higher
  • Employment information registered or annual income of at least KRW 30 million
  • Demonstrated demand for non-bank lending
  • Meets the average internal CSS criteria by platform partner and loan product
  • Exclude prospects exceeding non-bank DSR limits
  • Exclude delinquent or otherwise high-risk customers

Deliver banners for non-bank credit-loan products

Performance by Media and Product

Versus media targeting Conversions 5× higher, approval CPA 54% lower

Case Study — International NGO

For an international NGO donor-acquisition campaign, we targeted high spenders and family-oriented consumers to outperform conventional media in CTR and donation conversions

High-Spender Targeting

CTR Comparison

Versus media targeting CTR ▲ 85% increase

Cost per Conversion

Versus media targeting Cost per conversion ▼ 86% decrease

Family-Oriented Consumer Targeting

CTR Comparison

Versus media targeting CTR ▲ 150% increase

Cost per Conversion

Versus media targeting Cost per conversion ▼ 30% decrease

Introducing C-TARGET LMS

Send through NICE Information Service and the L.POINT partner channel, using diverse credit-data attributes to reach selected audiences by LMS.

  1. Set the Targeting Scenario

    Combine credit-data attributes and scores to design a targeting scenario

    • Income
    • Employment
    • Loans
    • Cards
    • Real Estate
    • Vehicles
    • Rentals
    • Sole Proprietor Data

  2. Confirm Audience Size

    Extract Target Audience

    Check audience size and availability for each LMS channel and scenario

    C-TARGET Intelligence Target audience size
    Core Audience
    Extract Audience

  3. Send LMS Messages

    Send LMS messages to the selected audience through each channel

    • NICE Information Service
    • L.POINT